The Naming of la Florida is a Bruce Merwin documentary filmed at the Ponte Vedra Beaches Coalition meeting of February 28, 2011, for StAugustineVideo.Com. The documentary features Dan Holiday and Brian Bowman who describe the location of Ponce de Leòn’s landing and the naming of Florida in 1513.
Mr. Holiday tells of the 1513 ship’s log entry of 30 degrees eight minutes and what the name of this location is today. Mr. Holiday is a local St. Augustine merchant who has owned Dan Holiday Leather in St. Augustine for over 50 years. The documentary explains some Florida historical aspects of the 1513 Ponce de Leon landing at or near what is now Mickler's Landing at Ponte Vedra, Florida. See: micklersbeach.com for current location information.